Darlene Hollywood, principal
Darlene helps set the strategic direction for how the agency’s client stories are positioned, pitched, placed and measured. Her eclectic background includes work in consumer goods, business services, book publicity, not-for-profit and enterprise software.
More importantly, she’s responsible for leading an incredibly talented team of dynamic individuals. As the mom of 10- and 12-year-old girls, a dog, three cats and a bearded dragon, she’s well suited for
Jeff Dillow, senior account director
Jeff’s knowledge of brand marketing, CR and issues management has benefited big brands such as Nestlé Waters North America, Keurig/Green Mountain Coffee and Jiffy Lube. This experience, coupled with his calm demeanor, positions him as the agency’s crisis lead.
As the sole male amongst a staff of women, he’s also our in-house expert of all things automotive, for which he has a great passion.
Melissa Parrelli, account executive
Melissa’s background is a complex mix of pedigree and pretense. Armed with a master’s degree in journalism from Columbia University, she came to Hollywood PR from TMZ where, as an associate producer, she broke national news on celebrity sordidness. With previous experience in a number of journalistic roles, including broadcast, general assignment, sports and magazine reporting, Melissa’s b.s. barometer for what an editor will or will not bite is tested daily.
Courtney Curzi, vice president
Throughout her professional career, Courtney has launched hundreds of new products in the home, food and family categories for brands including Hasbro, DisneyFamily.com, LEGO and Jarden Home Brands. At the agency, she serves as the second in command.
Courtney is also a spectacular hostess. As an entertainment expert, she organizes extraordinary client events and shares her posh penchant as a contributor to the Boston edition of Examiner.com.
Brooks Wallace, account manager and media specialist
Brooks “Haystack” Wallace earned her nickname from agency peers by finding that single needle that would prick a reporter's interest. Thriving on the gratification derived from seeing a client’s name in print, Brooks supports media relations for all agency clients, with relationships across top-tier business and consumer outlets.
Brooks is a member of the PRSA Boston Leadership Team, acting as the chapter’s PRSSA liaison to area students. A budding yogi, Brooks finds reprieve from the hectic PR industry in a healthy dose of namaste.
Linnea Kennison, account coordinator
Having risen from the rank of intern status, Linnea’s millennial perspective provides balance to a team of Gen Xers and Ys. While young, this worldly woman has seen a lot having studied in Morocco and London, and traveling through much of Western Europe. Tri-lingual, she speaks French and Italian, and is on her way to mastering Spanish.
Meg Parker, senior account director
Meg came to HPR from the other side of the tracks. Having worked internally on the global PR teams at Puma and Estee Lauder, her sense of client advocacy runs deep.
A social media junkie, (including time spent chronicling the lives of her super cute kids) Meg maps strategies for all client social engagement channels, providing insight on content creation, partner integration, sponsored posts and audience growth.
Kim MacKenzie, senior account executive
Attitude is everything and Kim’s approach to everything is met with a great attitude. First on the scene at Hollywood PR nearly four years ago, her previous sales background has translated well into peddling clients’ stories to the media. Her pithiness of prose also makes her the agency’s go-to girl for those one-liners that frame an event name, slogan or subject line of an email pitch.
While we’re focused on getting our clients publicity, we occasionally get ourselves some attention, too. Check out some of our recent accolades and media coverage.
Bulldog Reporter: "Winning PR Stunt: Outdoor Boot Brand Goes Dark on Social Media (On Purpose) and Urges Fans to Do the Same" –
August 10, 2015 View the story
Boston Business Journal: "People on the Move, Monica" – July 28, 2015 View the story
Bulldog Reporter: "Hollywood Public Relations Adds Two New Clients" – July 26, 2015 View the story
Bulldog Reporter: "Monica Higgins Joins Hollywood Public Relations as Account Supervisor" – July 26, 2015 View the story
Boston Globe: "In Hollywood Name, Clients Can Relate" – June 24, 2015 View the story
Bulldog Reporter: "PR PROfile: Darlene Hollywood, Hollywood Public Relations" – May 18, 2015 View the story
BusinessWired: "PR Updates and Changes for the week of March 16" – March 16, 2015 View the story
Boston Business Journal: "People on the Move" – March 9, 2015 View the story
Boston Business Journal: "People on the Move" – March 6, 2015 View the story
Hollywood PR Expands Client Portfolio, Appoints New Senior Team Member – July 23, 2015 View the story
Hollywood Public Relations Announces Expansion of Client Portfolio, Staff, and Office Space – March 5, 2015 View the story
Hollywood Public Relations Expands Client Portfolio, Appoints New Director, and Receives Prestigious Industry Award – April 10, 2014 View the Story
Social media helps Muck Boot e-commerce clean up – February 28, 2014 View the Story
2014 Bulldog Media Relations Awards for Excellence in Media and Publicity Campaigns – January, 2014 View the Story
Hollywood PR Wins Two Industry Awards; Lauded for Best Executive Visibility and Best Use of a Celebrity – December 16, 2013
View the Story
Hollywood PR Announces New Clients, Broadens Category Expertise in CPG and Services – July 9, 2013 View the Story
Hollywood Public Relations Appoints Brooks Wallace, Account Executive – January 10, 2013 View the Story
Hollywood Public Relations Adds New Clients and Practice Areas; Relocates to Larger Space to Accommodate Growth – October 2, 2012
View the Story